While people in Western Europe were used to choose between hundreds of brands, the communist Romania used to have a different experience: one brand for each basic product. Imagine the importance these “monobrands” acquired in the lives of those who made them and who used them.
Directors Ana Vlad and Adrian Voicu examine the secret lives of objects in this fascinating glimpse at the consumer industry behind the Iron Curtain. Iconic brands of communist Romania—the Relaxa mattress, Dragasani sneakers, the Pegas bicycle—are more than just objects to the people that made them.
Romania
Get access to this film plus 1759 more films showing in other countries via a VPN subscription.
We've partnered with NordVPN to get you 70% off on your subscription. Get yours now!
Pierre Bismuth, 2016, France
David Shapiro,Laurie Gwen Shapiro, 2000, United States
Charles Fairbanks,Saul Kak, 2016, United States
Laila Hotait Salas, 2012, Spain
Jero Yun, 2016, France
Joshua Bonnetta,J.P. Sniadecki, 2017, United States
Rob Epstein, 1984, United States
Dylan Southern,Will Lovelace, 2012, United Kingdom
Louis Henderson, 2012, France
Nick Read,Mark Franchetti, 2015, United Kingdom
